This comes amid a legal battle with the maker of Weet-Bix, not to be confused with Weetabix, which is a bit of a staple breakfast food in New Zealand.
Sanitarium are an Australian and New Zealand company which makes Weet-Bix. They’ve taken legal action against A Little Bit of Britain, which is a family-run business with two British food shops in Christchurch, New Zealand.
Sanitarium believe A Little Bit of Britain have infringed trademark statutes.
The High Court ruled in favour of Sanitarium, but have allowed A Little Bit of Britain to continue selling the product in their specialty stores, as long as the brand name is covered.
“You can be assured we will be getting Weetabix in our next container. As per the judge’s ruling, we have to sticker over the Weetabix logo so please help us out and let us know below what you think we should call it. We were thinking ‘confuse a brit’ since they think we are so easily led astray,” A Little Bit of Britain wrote on social media.
Sanitarium general manager Rob Scoines told the New Zealand Herald: “It’s not so much about Little Bit of Britain selling Weetabix, but more about the protection of the Weet-Bix trademark.
“The judgement enables us to protect our brand, which supports the employment of New Zealanders and contributes to the community.”