A post by Laura Berry in which she highlighted the “ridiculous” shape of some mannequins at a Topshop store in Bristol recently went viral.
She asked the store to consider what impression the unrealistically tall and skinny figures would have on women and young girls.
“This mannequin is quite frankly ridiculously-shaped. Young women aspire to the somewhat cult image your store offers. Which I’m sure you’re aware by your sales figures and hashtags on Instagram. Yet not one mannequin in your store showed anything bigger than a size 6,” she wrote, along with an accompanying picture of the mannequins in question.
“In fact, I’m not even sure the one in the picture is even that. So today, I’m calling you out Topshop, on your lack of concern for a generation of extremely body conscious youth.
“I’m old enough and wise enough to know I will never be this size, but as we’ve all been impressionable teens at one point, I’m fairly certain if any of us were to witness this in our teenage years, it would have left us wondering if that was what was expected of our bodies.”
Her post attracted hundreds of likes and comments.
Whlie Topshop NZ spokesman Jamie Whiting said that the mannequin in question could not be found at their flagship store on Auckland’s Queen Street, the Herald online reported seeing similarly shaped mannequins in the petite section.
“As far as I understand, our parent company in the UK is addressing their mannequin sizing and selection, but in New Zealand we don’t carry the mannequin that’s currently in question in the UK,” Mr Whiting told the Herald online.