While the Pokemon GO craze died just as fast it was downloaded on smartphones across New Zealand and Australia, the augmented reality game was still a massive success.
The game broke records in downloads and had people of all ages playing it for numerous amount of hours in the day.
However, like all apps these days, Pokemon GO was no longer exciting anymore as users wanted more innovation from Niantic, the company who developed the game.
Despite losing interest, though, Pokemon GO was still the most successful mobile game of 2016 according to a report by App Annie 2016 Retrospective.
“By attracting millions of non-gamers, it reached a level of success that eludes even some of the most successful traditional video games,” the report read.
“The game rose in a breathtaking fashion, reaching $US800 million ($NZ1.1 billion) in consumer spend in 110 days. By the end of 2016, the game reached over $US950 million ($NZ1.3 billion) in consumer spend. This was far faster than some of the most successful mobile games of all time.
“To put Pokemon GO’s success in a broader perspective, its global consumer spend in 2016 exceeded the total worldwide box office gross of Batman v Superman: Dawn of Justice.”