ONE of the researchers behind graphic warning images on tobacco packets now wants warning labels on the cigarettes themselves.
Massey University’s new college of health head, Professor Paul McDonald says the individual warning labels are the next step towards encouraging smokers to quit.
“The idea is to print rings around the cigarette and label them 1-6, indicating with text, minutes of life lost,” he said on Friday, World Smoke-Free Day.
Before he moved from Canada to join the New Zealand university, Prof McDonald did preliminary research on printing warning labels on cigarettes.
“We found it has a profound effect on smokers. They literally have the risk under their nose, day after day, week after week, with every cigarette. It really brings the hazard home.”
He was part of a group of Canadian-based researchers in the late 1980s who first developed the notion of graphic warning labels. Canada was the first country to adopt them on tobacco packets.