We don’t think it’s as bad as Jones makes it out to be, but he’s gone an labelled it a bit of a “cringe mish-mash”.
“I think they’ve got to go back to basics. I’m totally disinterested if 10 million Chinese like some video that ordinary Kiwis couldn’t understand themselves,” he said.
“I think it’s weird that something that’s meant to be ‘Kiwi’, that we’re importing, is a kind of street subculture as a way of conveying a message about safety,” he told Morning Report.
If you haven’t seen the vid yet, well, catch it here…