THE New Zealander tragically killed by a falling shop sign in London on Monday has been named.
He was Jacob Marx, 27, and originally from Gisborne.
Mr Marx reportedly suffered cardiac arrest after being hit by the sign which fell from a William Hill betting shop on Camden Rd.
He was a lawyer who was living in London with his girlfriend.
Her brother, Tim Chung, told APNZ that he was shocked at what had happened.
“He was a really really nice guy. He was really smart and I always saw him as a really nice person,” he said.
His sister, Natalie, was coming to terms with what had happened.
“She seems to be coping all right.”
Mr Chung said the couple had arrived in the UK in September.
Mr Marx graduated from University of Auckland and worked at law firm Minter Ellison Rudd Watts from 2007 to 2010 before heading to Sydney.
His family are believed to be on their way to London.