Travel lovers can now discover the road trip of their dreams based on the experiences of authentic reviewers – their peers on Instagram. The latest research by leading car hire company Europcar analyses millions of posts to unearth the top locations those adventure seekers chose to explore and their favourite stop-offs along the way.
New Zealand came in eighth place with just under 670,000 posts, highlighting that users appreciate the country’s enormous national parks, epic landscapes and action-packed activities. Looking at regions globally, Otago on New Zealand’s South Island is one of the top 25 regions in the world with 98,705 #roadtrip posts celebrating the stunning scenery that the area has to offer.
To determine which countries are a haven for road trips, images using the hashtag #roadtrip have then been analysed and the most popular routes mapped out to inspire holidaymakers to get out on the open road and explore everything the world has to offer.
Coming out on top is the USA with almost 1 in 5 of all posts across the world being tagged stateside (nearly 8 million posts), a 485% increase on Australia which came in second with 1.35 million posts. Canada rounded up the top three with just over a million posts.
|Top 10 Countries|
|United Kingdom (754,614)|
|New Zealand (669,607)|
Using heatmaps for the top scoring locations, Europcar have visualised the most popular routes in the world for travellers to take inspiration from;
- Seattle to San Diego
- Los Angeles to Vegas
- Vegas to Grand Canyon
- San Francisco to Yosemite
- New York City to Toronto
- Route 66
- Melbourne to Brisbane
- London to Paris
- Icelandic Golden Circle
- Milan to Venice
Mathilde Gady, Group Head of Digital Marketing at Europcar Mobility Group explains, “Travel is one of the greatest freedoms we have and the opportunity to plan and explore through our own means is an important factor for travellers. Finding a scenic route can leave you spending endless hours trawling the internet to build a travel itinerary.”
She continues “As social media has become a mainstream source of information and inspiration, we have pulled raw, real data from what users deem as highlights from their travels to give us the prime locations that you won’t want to miss off your next trip list.”