The loss of Australian soap drama, Home and Away, could have big implications on New Zealand’s TV3’s ratings in the evenings, a television commentator says.
MediaWorks NZ, which owns TV3 and is in receivership, announced on Friday it had lost the Australian soap to TVNZ.
Throng.co.nz editor Regan Cunliffe says the move could have a large impact on TV3’s ratings for the news hour and into the evening.
On Thursday this week the show drew more than double the number of viewers aged 25-54 than TV One at the 5.30pm timeslot, he said.
However, One News attracted more than double the viewers aged five plus than 3News.
“If that is as they say such as strong lead in for the news, what happens next? If you take that away from 3 how much further down will those 3 News ratings go?”
This could have implications on revenue, Mr Cunliffe said.
“If you’ve got all these advertisers that have been sold packages based on the strong 25-54 ratings then all of a sudden that’s stripped away from them, that’s not so good news for them.”
TVNZ struggled for years to find something to fit the 5.30pm time slot and now TV3 was in the same position, Mr Cunliffe said.
KordaMentha partner and receiver Brendon Gibson said MediaWorks was disappointed the distributor had chosen to grant the licence to TVNZ.
“It is regrettable that TVNZ has convinced the distributor to cancel our agreement. However, this business is much bigger than one show.”
MediaWorks management were focused on providing a top quality alternative to Home and Away, Mr Gibson said.