All Black fans are able to get right inside The Haka, with the release of a world-first virtual reality phone app – the AIG Haka 360º Experience.
“It’s a bit like if you’re in the team facing it,” says skipper Richie McCaw. “It gives you a perspective of the passion and what it means.”
“They probably don’t understand it. I’ve just had a look through the goggles. It’s pretty amazing how up close it is.”