Video: Vegans and vegetarians rejoice as Air New Zealand serve pseudo meat burger

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Video: Vegans and vegetarians rejoice as Air New Zealand serve pseudo meat burger

Air New Zealand are back at it with their quirky, entertaining and – evidently – successful marketing.

 
 

This time, they’re giving customers a taste of the future with a new in-flight collaboration with Silicon Valley food tech start-up Impossible Foods.

They are the first in the world to serve the award-winning, plant-based Impossible Burger.

Impossible Burger’s magic ingredient is an iron-containing molecule called heme, which comes from the roots of soy plants.

The heme in the Impossible Burger is the same as the heme found in animal meat. The result is a plant-based burger patty that cooks, smells and tastes like beef but contains no animal products whatsoever.

Go figure and enjoy, maybe.

 
 

 
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