Home » News » NZ News »

Lion says it won’t mess with recipe

Japanese-owned brewer Lion says it won’t mess with the recipe that made Emerson’s beer a favourite among lovers of craft brews.

 
 

EmersonsJAPANESE-OWNED brewer Lion says it won’t mess with the recipe that made Emerson’s beer a favourite among lovers of craft brews.

The multi-national recently purchased the Dunedin craft brewer, with some bars saying they will no longer sell the beer as it is not independent anymore.

Brand manager Danny Phillips said they expected a strong reaction to the deal, but were disappointed people were talking about no longer stocking the product.

”I think it’s really good that people are passionate about beer and passionate about craft beer. We knew there were going to be a range of opinions on it,” Mr Phillips told Fairfax NZ.

Emerson’s, founded in 1992 by Richard Emerson, who is deaf, is one of the country’s best known independent brewers.

A number of Wellington bars including Hashigo Zake, Six Barrel Soda and Monterey had all indicated they would drop the brand, worried that the quality will drop with its new owners.

Richard Emerson himself said it would be “business as usual” for the brewery.

“The taste, integrity to style, quality and consistency of our beers will remain the same.”

Rory Glass, Lion NZ managing director said Emerson’s was a fantastic brand.

“It complements Lion’s existing beer portfolio well and allows us to offer our customers an enhanced proposition with a leading portfolio of brands across the specialty, boutique and popular craft market.”

 

 
 

 
[vivafbcomment]